Using the Color of the Year for Home Staging
Pantone Color Institute is an organization that announces a specific color every year that they predict will be a big trend for the upcoming year, reaching over to impact and touch upon interior design, fashion, furniture, graphic design and such. It first started doing so in the year 2000 when Cerulean was named Color of the Year. It has then become an anticipated annual announcement.
This year’s color wasn’t a surprise so much so because of the actual chosen color but because for the first time, Pantone has released two colors as the Pantone Color of the Year – Rose Quartz and Serenity.
While you’re thinking these are the hues you’ll typically find in a baby’s nursery room and not really all over your house, there can be surprises and advantages in using these colors, particularly in home staging. As announced by Pantone, they reason they chose these particular colors as an “inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
Now from the vantage point of a home being put up for sale, those are the key emotions you’d want to inspire when your property is home staged – you’d want potential buyers to connect and see your home as a peaceful and livable space.
So how can you harness the power of these colors and use it for your home staging advantage?
Reasons to Use Color of the Year for Home Staging
First off, why use it in the first place? Remember that the reason your property is being home staged is because you want it to become saleable now and the way to do so is having a refreshed look for your home that will be relevant now.
Joining the Color of the Year bandwagon isn’t just for the fad – Pantone launches its brand marketing strategy to ensure that these colors will be present in pop culture and in different design industries. Companies like Sephora, Kitchenaid, Ikea and Thomas Pink have already also launched their Rose Quartz-Serenity products. So having it in your home now can already place you at a trendsetting advantage.
Now, while these colors can be soothing and can be used to create a space with a sense of relaxation and calmness (again, that’s why pastels like are used so often in nurseries), don’t go overboard as it can also be overwhelming.
When using it as part of the interior design, it’s best to use the Rose Quartz as an accent color like the color of a chair, rugs, pillows, lamps and other such home accessories. The Serenity hue is a much more neutral color so that can be used on walls. It’s also good to balance these colors out with other neutral hues like gray and wooden earth tones, or make everything clean with a balance of white. The key to using these colors for home staging is how Pantone intended them to be – as part of a balancing act for your design, a perfect combination of contrasting yet complementary colors that are suitable elements in home staging design.
Photo credits: adairs.com.au